We concentrate on the end user, by providing useful information, which clearly and accurately describes your products and services; utilising uncluttered, quick loading web pages, free of distractions. With well presented interesting content, we attract a specific audience by targeting the terms they use and provide clear navigation to complementary material.
Knowledge of your organisation and its aspirations is vital, married with our ability to swiftly build a site that markets these well. A structured process augmented by our in-depth management background. We will jointly explore the profile, characteristics and likely client behaviour; matching these, with pertinent engaging material.
Custom UK design and optimisation includes:
- Investigating and identifying:
- Market sectors, including as appropriate, a customer commonality profile, competitors, brand loyalty, differentiated and niche markets.
- Key search phrases by brainstorming and looking at the expressions competitors target. Collating the most popular words and there natural alternatives.
- Common themes to determine structure and a growth strategy
- Choosing a domain name that encapsulates the organisation
- Simple pages which:
- Enabling fresh content to be added quickly
- Monitoring success via statistics, enquiries and how pages rank for important user searches. We systematically refine and improve.
Just increasing traffic is not the real objective, achieving growth in potential customer visits which lead to significant sales is.
Promotion:
- Directory and search engines submission, careful manual domain submission to free and paid directories that rank highly for relevant business searches.
- Supporting existing customers and suppliers
- Providing targeted updates of what's knew and what you can do.
- Getting intelligence of demand and usage patterns
- Enlisting their support in joint promotion and converting leads into new business.
- Advertising
- Utilising pay per click advertising
- Looking outside the internet at other types of advertising which help promote organisation awareness
Cost effective solutions
- By targeting potential customers
- Ideal for the small, medium or large Company, with solutions specifically budget tailored, without compromising quality
- The first stage is listening and understanding; clarifying requirements and marketplace. Followed by detailed research and consultation, the website will be up and running in a matter of days. With a promotion strategy in place which systematically enhances its market presence.
- Affordable design backed by simple managed website services. Knutsford Cheshire based, perfect for all the UK, North West, Manchester, Leeds and Liverpool.
Note: - It is often sensible in the initial development phase to rapidly launch the main web pages; then gradually add more. There is absolutely no need for unsightly and annoying under construction images or messages. Interestingly we started with only four main simple pages and still attracted customers.
For affordable highly professional design services including web optimisation call Philip on 01565 653330 or use our Simple Enquiry Form
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