Website content - 5w1h - What, Why, Where, When, Who & How

5w1h serves as an invaluable memory jogger and prompt in writing useful content for your readers.

This concept originated from "Rudyard Kipling - The Elephant's Child"

I Keep six honest serving-men:
(They taught me all I knew)
Their names are What and Where and When
And How and Why and Who

Questions - What, Why, Where, When, Who & How
Place: Where is it done?
Why is it done there?
Where else might it be done?
Where should it be done?
Sequence: When is it done?
Why is it done then?
When might it be done?
When should it be done?
Person: Who does it?
Why does that person do it?
Who else might do it?
Who should do it?
Means: How is it done?
Why is it done that way?
How else might it be done?
How should it be done?

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