Most users react instinctively, and without hesitation reject a site that load slowly. Some particularly dislike pointless and off-putting visual imagery. Few will place business with a company whose internet site looks tacky.
Whilst designers seek to create a positive reaction, the opposite is the cardinal sin, driving customers away.
People's attention span is remarkable short and they tend to scan web pages; so content needs to be concise, structured and ordered.
Each page should:
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