When considering website redesign a few questions that will help clarify the need for change:
- Are search engines aware of you existing Company website?
- Do the web pages load quickly or are you losing that potential customer who won't wait?
- Which pages are successful and which are not?
- What does the website statistics indicate about how users enter the site, behave and navigate?
- Who are your potential customers?
- Can they be profiled, what are their habits, wants and needs?
- Is your page content attractive, does it reflect their taste and satisfy their interest?
- What do your customers think about your site?
- Does the information given clearly and accurately describes your products or services?
- Is navigation simple and obvious to related information?
- Does the website rank highly for the appropriate keywords?
- Analysing and benchmarking the competition?
- What impression or message do they convey? Does this reflect and enhance their brand identity?
- Which Company would you buy from without prior knowledge?
- What are the customers really looking for, is the information they want available at a glance and well presented or how many clicks does it take to find?
- How does the client communicate their interest?
- Are the sites cluttered with unrelated information?
- Is the overall design overcomplicated?
- How is the site structured, and what elements do they have which your site lacks.
- How do they excel and what do you dislike? More importantly how do users react?
- Does your site actually attract enquiries from your targeted audience or force them to go elsewhere?
- Can users contact you easily and how do you deal with them properly?
Note: - We are happy to analyse your existing website for you.
Having identified the reasons for a redesign we work with you to develop a site which firstly addresses the needs of your targeted audience and captures there interest. Whilst conveying the impression and image of your organisation you want.
If you are already enjoying high ranking and conversions the redesign may be simply a change of appearance, consolidation and improvement. If not we will still retain what is good and look to build a UK site that has:
- Useful information that clearly and accurately describes your products or services.
- Well presented valuable content which is attractive to the customer and is directed at securing conversions.
- Simple and easy navigation to related information. With a Company website structured and designed to enable new content to be added easily. Old URLs being correctly redirected so as to not lose referrals and notifying inbound links of the change.
- Clean uncluttered pages free of the irrelevant which load quickly.
- Search engine optimisation and site promotion including pay per click as appropriate.
Let us look at your existing Company site and analysis the benefits of redesign with you, call Philip on 01565 653330 or use our Simple Enquiry Form
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