Website slow to load

Website speed is your website slow to load

Is your website slow to load

We design fast loading websites and are happy to find out why yours is so slow

Website speed or load time is still a significant website design factor. Even with Broadband you will have experienced websites that load slowly, either due to poor server response or overload; delays of two or three seconds are still not uncommon; even without considering mobile technology.

Designing fast loading web pages requires a unique mindset that concentrates on giving useful information to the user, and discarding the irrelevant or pointless. Interestingly the same mind set required we believe to successfully optimise and promote websites.

Frustration rises rapidly following a wait of a second and after 5 seconds significant numbers of users abandon a website rather than wait.

Creating a fast loading website

Reduce overall page size to reduce the bytes and packets transferred over the Internet and limit the objects such as images, requested and transferred from server to browser.

  1. Minimise the number of objects needed for each webpage to load, to 5 or under i.e. images, css, scripts etc. Note: - each object causes an average delay of 0.2 seconds.
  2. Optimise html code:
    1. Move common formatting and positional code from the html page to an optimised site Cascading Style Sheet. Note: - CSS is read first before the page is loaded and controls how it looks. By keeping the design simple and using shorthand notation we minimising its size.
    2. Eliminating html whitespace and redundant tags
  3. Frames should not be used because search engines find it difficult to rank multiple html pages and it also increases the objects loaded.
  4. Most slow websites are graphics heavy. Our images:
    1. Are used very sparingly i.e. for the logo and when they really enhance content and or appearance.
    2. Replacing text graphics, background colours and borders with CSS code.
    3. Image height and width attributes are always specified as this allows a page to be correctly loaded and viewed whilst they are being received.
    4. There size is limited by:
      1. Where possible using smaller images which load faster. Perhaps linked to another page with a larger image giving a detailed view; speed is then not as crucial because the user interest is captured.
      2. Saving them in the correct format i.e. .jpeg or .gif
      3. Optimising:
        1. Reducing colours, even considering black and white which in some instances can enhance appearance.
        2. Blurring backgrounds and compressing as appropriate.
  5. Only use Flash or other multimedia options if it reinforces the content and business message.
  6. Using CSS to replace, complex or nested tables which takes the browser time to calculate spacing.
  7. Restrict the overall page into readable lengths by linking to other fast pages with additional information.
References and credits (note: - large files will take time to load):

For simple website design and optimisation service call Philip on 01565 653330 or use our Simple Enquiry Form


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