Company Website Promotion

Successful Company website promotion needs a structured approach. Although vital, it's not just a question of search engine and directory submission. Promotion firstly involves designing a user optimised website. Then as well as UK and worldwide submissions, we consider pay by click advertising, joint campaigns with customers, suppliers and not least increasing return visitors. Note: - Without your help we will have only limited success.

Outline of our service:

1. Search engines
   As soon as a functioning website exists initial submission takes place. They won't just find and index it, unless submitted or by finding a prominent link to you. There can be a time delay of up to two months before displaying your website and prominent results are often ignored for as long as eight months. Note: - We never release pages under construction. Resubmission may be necessary but once accepted sites are regularly visited, normally at least once a month to find fresh content. The leading UK player's by far being Google, Yahoo and MSN, with their results appearing on many others.
2. Directories
   Although these may not provide substantial direct enquiries it will raise your organisations profile and lead to higher rankings.
   The key directories we look at are:
   • Open Directory Project edited by volunteers and results used by Google and many other directories.
   • Yahoo! which has a cost
   • Free and paid directories that rank highly for relevant products or services
3. Pay per click Company advertising
   When looking at search results the top items or those at the right side are sponsored links. Depending on the sponsored term the click cost can vary from 10p to several pounds. The main players are Google AdWords, Microsoft adCenter and Yahoo. You can see your placement, decide cost of each click and set a budget spend limit. The tremendous advantage is they give immediately high visibility and promotion at a known maximum cost. Once the website has gained good natural listings, thought should be given to reducing costs or targeting other keywords. We are happy to manage this for you.
4. Existing customers and suppliers
   Investigate areas of common interest and enlist their support for joint promotion or customer intelligence. Inform them of new developments and highlight aspects of service. Share intelligence of changing demands, customer expectations and usage patterns. Website feedback, its usefulness or improvement suggestions can provide invaluable pointers.
5. Increase website traffic with return visits
   When corresponding encourage people, to view your UK Company website by providing useful information links. Follow up new and past enquiries with content rich newsletters or specific promotions that target their needs, again linking to relevant information. This promotion costs virtually nothing, keeps interested parties informed and will produce surprising results. Above all, information must interest the client, even techniques such as link baiting should not annoy
   

Knutsford Cheshire based serving all the UK, ideal for businesses in the North West, Manchester, Leeds and Liverpool.

For a friendly professional service call Philip on 01565 653330 or use our Simple Enquiry Form

Add to Favourites

W3C HTML 4.01

W3C CSS

↑