Search engine optimisation
Search engine optimisation which attracts visitors by ranking highly for pertinent keywords; then efficiently converting this to sales
Keyword phrases and associated words
For each product or service there will be a set of common search keywords used to find them. These are identified, firstly by brainstorming, then analysing the competition, popular searches and natural alternatives.
A structure and strategy for growth
By grouping key phrases into common themes a website structure is created and an understanding of the likely number of pages required gained. The site can be launched quickly and then grown; perhaps starting only with as little as five main pages.
Design and write useful content rich web pages
Each page targets a specific key phrase, provides information useful to the user, is written naturally, avoids optimisation tricks or subterfuge, and ideally has apt text links to further complimentary information.
A most common stumbling blocks is a lack of initial content; but with thought and effort, quite the reverse can quickly be experienced. Techniques including 5w1h; and/or looking at your competition without stooping to plagiarism soon provide the spark needed. The title and meta data should truly reflect the content of each page.
Most successful sites have fifty pages at least. This may at first glance look quite daunting; but by planning and allocating resource it can be achieved. Apply a realistic target say one new page per week, sounds easy but as always the future tends to be mortgaged by today's concerns.
Validate design by testing each web page for:
- Spelling and grammar
- Coding and accessibility compliance
- Browser compatibility
- Text density and prominence
Website promotion lets the world know:
- Search engine and directory submission
- Pay by click advertising
- Enlisting the support of existing customers and suppliers
- Increase website traffic with return visits
Monitoring success and optimisation:
Without monitoring and recording it is difficult to make an objective judgement of success or progress. Useful enquiries generated and search engine ranking are primary measures, with statistics providing a secondary source of information.
High natural listings will come from our optimisation and promotion campaign. Unfortunately there are no success guarantees and our optimisation may require systematic refinement to firstly achieve and then maintain high search engine placement.
We are Knutsford Cheshire based serving all of the UK, ideal for businesses in the North West, Manchester, Leeds and Liverpool.
For a friendly professional simple website design service call Philip on 01565 653330 or use our Enquiry Form
Optimisation for search engine