Website optimisation UK
Our website optimisation provides web users with relevant information to maximise your Internet market. We attract visitors by ranking highly for pertinent keywords; then efficiently convert this to sales. This is a highly competitive business contest, in which the winner takes all!
Clearly you understand your products or services and we can help you identify market sectors and customers, for the website to target these.
- Are the markets common, complimentary or differentiated?
- Can you profile likely customer characteristics and behaviours?
- Who are your competitors, is there a particular brand loyalty?
Answering or starting to answer these questions, provides important initial clues on how a site should be structured and content written.
Keyword phrases and associated words
For each product or service there will be a set of common search keywords used to find them. These need systematic identification, first by brainstorming, then analysing the competition and popular searches, identifying popularity and natural alternatives.
Define outline structure and strategy for growth
From a clear market and customer understanding combined with knowledge of key phrase popularity, a skeleton site structure is defined. This will identify the hierarchy, common themes and an idea of likely number of pages required. How should the site be launched and grown; should it start as a simple website with say five main pages coupled with inbuilt designed capacity as new ones are written.
Design and write useful content rich web pages
Each targeting a specific market key phrases and providing information useful to the user, not cluttered by the irrelevant. Written naturally, avoiding optimisation tricks or subterfuge, and ideally having apt text links to further complimentary information. A most common stumbling blocks is a lack of initial content; but with thought and effort, quite the reverse can quickly be experienced. Techniques including 5w1h; and/or looking at your competition without stooping to plagiarism can soon provide the spark needed. The title and meta data should truly reflect the essence of each document.
Most very successful UK sites have fifty pages at least. This at first looks quite daunting; but by planning and allocating resources it can be achieved. Apply a realistic target say one new page per week, sounds easy but as always the future tends to be mortgaged by today's concerns.
Validate design by testing each web page
- Spelling and grammar
- Coding and accessibility compliance
- Browser compatibility
- Text density and prominence
Letting the world know by website promotion
- Search engine and directory submission
- Pay by click advertising
- Enlisting the support of existing customers and suppliers
- Increase website traffic with return visits
Monitoring success and optimisation:
Without monitoring and recording it is difficult to make an objective judgement of success or progress. Useful enquiries generated and search engine ranking are primary measures, with statistics providing a secondary source of information. Don't expect immediate high natural listings, these will come from our optimisation and promotion campaign. There are no success guarantees and beware of those who promise first page placement; of course this is relatively easy where there is no competition or the phrase is obscure. Even with this structured approach and well designed website; it's a process which requires systematic refinement to firstly achieve and then maintain high web placement.
We are Knutsford Cheshire based serving all of the UK, ideal for businesses in the North West, Manchester, Leeds and Liverpool.
For a friendly professional simple website design service call Philip on 01565 653330 or use our Simple Enquiry Form